1/18/2024 0 Comments Amazon buy podcast makerThe service has expanded its original audio content over the past few years, as well as beefed up its slate of free podcasts, including popular shows “This American Life,” “Pod Save America” and “You’re Wrong About. The company also owns Audible, which hosts audiobooks and podcasts. Meanwhile, Apple has slowly expanded its original podcast efforts and its Podcast app is installed on iPhones by default.Īmazon has a foothold in audio content beyond Amazon Music. It has also acquired four companies to expand its library, including The Ringer, Gimlet Media, Anchor and Parcast. Spotify has invested heavily in producing original podcasts, including, most recently, a deal with Prince Harry and wife Meghan Markle. Amazon, Apple and Spotify have all sought to add podcasts to their streaming services as the medium has become the most popular way to listen to music and it allows them to differentiate their services with original podcasts. The deal comes at a time when Spotify, Apple and others continue to jockey for dominance in the podcasting market. ![]() Amazon already has a strong presence in digital audio content via. The acquisition will give Amazon a stronger foothold to compete against the likes of Apple and Spotify, which have. Bloomberg reported in September that Wondery was exploring a sale. Amazon to buy podcast maker Wondery Amazon is buying podcasting start-up Wondery, the company announced Wednesday. Speculation of the deal had been building since earlier this month, when The Wall Street Journal reported Amazon was in talks to acquire the podcaster. Death” and “Over My Dead Body.” The podcast producer and network says it counts more than 10 million unique listeners each month. Wondery, founded in 2016, has produced some of the most popular podcasts in recent years, including true crime series like “Dirty John,” “Dr. An Amazon spokesperson declined to comment. Amazon Music in September added podcasts to its platform, looking to carve out a share of the increasingly competitive podcasting market, in which Spotify, Apple and others have gained ground. Hernan Lopez started Wondery with the belief that in-depth, narrative audio stories were poised to bloom.Īmazon is in "exclusive talks" to buy podcast company Wondery and subsume its 30 hit shows and over 8 million monthly listeners into its empire, the Wall Street Journal reported on Wednesday.Amazon announced Wednesday that it’s acquiring podcasting company Wondery, expanding its catalog of original audio content.Īs part of the deal, Wondery will join Amazon Music, the e-commerce giant’s music streaming business. The talks reportedly value Wondery above $300 million, in line with previous estimates from analysts, when Apple and Sony were said to have expressed interest. Wondery has produced dozens of original series including "Dr. Death" and "Business Wars," and has 19 shows currently in development to become television series. The company does not publicly disclose its financials, but chief executive Hernan Lopez has previously said the company is profitable. About three-quarters of Wondery's revenue comes from advertising, but Lopez has said the company's revenue share from content licensing is growing (Wondery owns the intellectual property for all of its originals). ![]() It also launched a subscription service, Wondery Plus, in June and is currently looking to expand its international footprint. ![]() ![]() Wondery, the West Hollywood-based company with the largest audience of any independent podcast producer, has been the subject of swirling rumors that several suitors are interested in acquiring it.Īfter a pandemic-induced decline that struck much of the podcasting industry, Wondery's audience has surpassed its pre-COVID levels. Its Q3 revenue was about double year-on-year and its Q4 performance has been strong, Lopez previously told dot.LA. Podcasting overall now attracts over 100 million monthly listeners, according to Edison Research. The Interactive Advertising Bureau projects podcasting revenues to exceed $1 billion by 2021. That growth has spurred somewhat of an arms race, most evident in Spotify's spending spree, which also has helped that company diversify from its reliance on streaming.
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